Cigarette-to-soap maker ITC, which forayed into the pouch milk class two years in the past, will focus on expanding its vary and footprint of recent dairy merchandise in jap India in the next few years.

The conglomerate produces recent dairy merchandise like pouch milk, pouch curd, paneer and lassi, ghee and milkshakes.

“For the pouch milk and fresh dairy offerings, we will focus on east India for superior business in the next few years. We would like to expand our range and footprints in West Bengal and Bihar,” Sanjay Singal, chief working officer, Dairy and Drinks, ITC, stated whereas launching Aashirvaad Svasti Choose, a brand new milk variant, in Kolkata on Thursday.

ITC’s pouch milk is accessible solely in Kolkata and 23 cities in Bihar, whereas ghee is accessible in six states. Though the corporate is at present promoting its milkshakes solely in the south, will probably be making them obtainable in lots of the massive markets.

“In terms of market share in pouch milk, we have reached a very comfortable [figure of] 8-10% in Kolkata, and it is growing,” he stated.

Requested whether or not the corporate can be taking a look at acquisitions for expanding its pouch milk enterprise past West Bengal and Kolkata, Singal stated, “Right now we are focused on east India. I would not like to comment on that (acquisition), because we feel that there are a lot of opportunities given the penetration and consumption of milk across the country.”