Graphic Design and the Advertising Industry Amid the Pandemic

Many people have become unemployed during the COVID-19 pandemic. While some have been fortunate enough to find new opportunities, others remain in the shadows of unemployment. While it is difficult to simply start a business especially during this crisis, there are pandemic-friendly business ideas that aspiring entrepreneurs can play around with. Freelance gigs have also become the go-to option for some professionals like those working in the advertising industry.

Advertising and online marketing is a highly in-demand job in the industry today. Many businesses have shifted from their brick-and-mortar operations to the digital sphere. This shift has paved the way for online marketers to find opportunities with these businesses.

As advertising professionals, graphic designers, in particular, there are tools and equipment that you need to get started with this professional opportunity. Apart from the skills you need to hone along the way, you will need high-quality tools to help jump start your new career.

In getting the right tools, consider your lifestyle and hobbies as well. There are graphic designers who are also video game players. Gamers often need a high-power PC to play their video games with ease and speed. Build your own custom gaming PC to gain a powerful tool for both pursuits. Doing so will allow you to maximize your investment in this big-ticket purchase.

Graphic Design in Advertising

Graphic design allows brands to communicate with their audience effectively through visual elements like images and illustrations. Good graphic design is part of a company’s branding. This allows your company to make a good first impression on potential consumers. It is important to conduct a thorough research about your brand’s competitors to see how you can differentiate yourself from the rest.

When getting into graphic design, it would be best to have an educational background or training in visual design to have an edge against your competition. You will also need a strong design portfolio to show your future clients to help them determine if you are the right fit for the job.

Graphic designers, especially freelance designers, need to have a specific skill set before venturing into the world of design in advertising. Apart from creative abilities, a graphic designer needs good communication skills. Verbal communication and listening skills are important in dealing with clients and potential revisions. This will allow a strong client-designer relationship to prosper.

Apart from these, a graphic designer also needs to be comfortable with the applicable software and technologies needed for the job. Graphic design involves various software that you need to study before applying for any design job. As you hone your skills in digital software, you will also need to practice your time management skills to be able to meet deadlines on time.

Graphic design in advertising is a demanding job but it could be rewarding, especially if you are working on a project for a good cause. During this crisis, many organizations and companies are seeking help for graphic design needs and this might just be what you need to succeed amid this pandemic.

Advertising Trends

Advertising is a holistic profession and being a part of this industry means you need to be familiar with the trends of the overall field. As a graphic designer, you should be aware of not only new design trends but also the trends in the advertising world in general. This knowledge will allow you to make more effective works that your clients and audience will be receptive to. Here are some trends in advertising that you should be familiar with as a graphic designer.

One of the trends during this crisis is how consumers have grown to need contactless business transactions. The trend of digital shopping will continue even after the pandemic. The increased use of online shopping services will continuously increase into the future.

With the increased awareness of hygiene and sanitation comes the sacrifice of sustainable choices; however, it is foreseen that businesses will continue to find practical ways to incorporate sustainable options into their services.

Localized marketing will also be prevalent in the coming months. Consumers have been moving to more rural areas, thus opening up the need for localized marketing. Localization allows marketers to forge stronger connections with consumers by providing personalized content.

These are some trends in advertising that graphic designers should also be aware of as these trends may affect their design decisions. It is crucial for designers to have a holistic perspective on a given project to be able to effectively interpret the message of a given material.

During the COVID-19 pandemic, many professionals have been left to look for new opportunities after certain lay-offs at their respective companies. Despite this, entrepreneurs and freelancers find ways to survive amid the crisis. Graphic design is a branch of advertising that is greatly needed during the time of the global health crisis for information dissemination. It is important for these designers to be fully aware of the goings-on in the industry and the community to be able to provide effective materials.

Leave a Reply