People want to have fun. They work hard during the week and even on weekends. As a result, they want to enjoy their time off, sleeping and taking part in fun activities to relax their bodies and nurture their minds.
With that in mind, here are four digital technology trends in the entertainment industry.
Interactive Gaming Experience
In 1995, Irish actor Pierce Brosnan replaced his English counterpart Timothy Dalton as the new James Bond. His first movie was the now-acclaimed GoldenEye, a film many consider to be one of the best portrayals of 007. Two years later, Nintendo released a video game of the same name for its Nintendo 64 console.
At the time, it revolutionized the video game industry. Nintendo introduced the split-screen technology later popularized in games like Mario Kart and Lemmings in a brilliant attempt at a multi-player environment.
What many did not know was that GoldenEye would become the genesis of the modern-day gaming experience. Of course, things have changed, and now it is not only four people who can play simultaneously, but rather, four hundred. And best of all, they don’t even have to be in the same room, let alone the same city or country. All a person needs is a desktop gaming computer and a stable internet connection to transform a video game into a global one. No holds bar interactive experience.
The Streaming of All Things
IoT stands for the internet of things. In its most basic concept, it means devices connected to the internet. Examples include smartphones, computers, wearable technology, and health and fitness monitors.
Much like the IoT, there should be a second acronym, the SOAT, or streaming of all things. What started with Netflix has now grown at a geometric rate. Aside from movies and TV shows, current streaming service providers include customized playlists, sports, and user participation.
For instance, a person can watch a UFC fight on ESPN+ and comment on it. On the other side of the world, a fan of a different mixed martial artist can choose an alternative camera angle to view the same fight. He can also either react to the comment the first person made or make one of his own for the whole world to see.
And it doesn’t stop there. Streaming technology also allows for instant replay, guaranteeing that viewers do not miss a single moment of the action at a very affordable price.
VR and AR in Education
There are but a few students in this world that will tell you they enjoy sitting through a two-hour lecture on physics. If you remember your high school days, you will probably understand why. There is nothing worst than having to listen to someone speaking about something technical with nothing but a board and a piece of chalk to rely on.
Luckily, things have changed, and education doesn’t have to be boring any longer. Rather, it can be an interesting, fulfilling experience for both educators and students. This is made possible with virtual and augmented reality systems.
Imagine learning about the Mesozoic Era not from a book but a virtual experience. For those of you who can’t recall what the Mesozoic Era means, it is the time when dinosaurs ruled the world.
Can you picture being able to feel what an actual bite from a Tyrannosaurus Rex was like? Would you like the see the bird’s eye view of an archaeopteryx flying across a mountain range?
The evolution of AR and VR provides us with these opportunities and many others, thus transforming education into a fun-filled adventure for everyone to enjoy.
AI-Driven Customized Marketing
Have you ever wondered why YouTube seems to know what kind of video you would like to watch next? If you haven’t, the next time you are watching a video you didn’t look for, ask yourself, how did I end up here?
A simple answer is using an AI algorithm in combination with predictive analytics technology to determine consumer tastes based on previous viewing history and profile. Actually, this isn’t the simple answer. It is the complicated one.
What matters is not how this process is carried out but rather how it can be used. If I am watching a movie online or playing a game with my best friend in the North Pole, I don’t want to be interrupted by something I have no interest in. If interrupted, I would prefer it to be something I didn’t know I couldn’t live without.
Enter AI-driven marketing, a solution that enables companies to reach their target markets directly and provides users with the ads they want.
We’ve seen four digital technology trends in the entertainment industry. As technology becomes more and more advanced, the only limit on the things we will be able to do is our imagination.