Service provider cost community BharatPe introduced the launch of its TV campaign starring ‘Team BharatPe’ with 11 cricketers. The TVC sequence communicates the message ‘Hum Hai Team BharatPe – Jo Desh Ke Har Dukandaar Ke Saath Hai Khade’, whereby the crew consists of Rohit Sharma, Jasprit Bumrah, KL Rahul, Mohammed Shami, Ravindra Jadeja, Suresh Raina, Shreyas Iyer, Prithvi Shaw, Sanju Samson, Yuzvendra Chahal, and Shubhman Gill. The campaign has been conceptualised by Delhi-based artistic and digital company ArtE MediaTech.
With its 4 TV commercials, the corporate is ready to drive consciousness round BharatPe’s vary of economic merchandise for small store homeowners throughout India. The new campaign will characteristic throughout channels – TV, print, radio, digital and can run all through the cricket and festive season.
Cricket is a superb unifier and therefore, for this 12 months’s campaign, we determined to construct our personal crew of cricket stars to achieve out to retailers and showcase how our vary of economic merchandise will help scale their enterprise, Suhail Sameer, group president, BharatPe, stated.
In response to Subhasis Beura, head – manufacturers and commerce, BharatPe, the corporate is hopeful that this campaign won’t solely assist interact higher with its current retailers but additionally allow it to achieve out to a variety of potential retailers throughout the nation. “Our TV campaign is well-timed as the merchants are gearing up to shed the impact of COVID and make the most of the festive season. This is timed to catch the cricket fever and the restart of cricket for Team India,” he acknowledged additional.
Cricket is an ‘unrivalled’ communication platform in attain, engagement, and subsequently, impression, Abhishek Shah, AVP Advertising and marketing, BharatPe, stated. “The objective of the new campaign is to build demand for our products and services and to humanize the brand. The campaign will serve as a quirky reminder to team up with BharatPe to grow your business,” Shah defined.
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